Challenge: Give Red Stripe a run for their money by positioning Desperados, the tequila flavoured lager, as the party drink for the hipster crowd.

Solution: Daringly disruptive, digitally directed, impromptu queue gigs.

We know hipster's love to be at the latest oh-so-exclusive event, gig, or opening... great. But queuing to get in? Not so great. We identified the queue as the one point in people's nights-out where energy is at a low. We allowed people to send an SOS using #GuerillaGigs to let us know where their night had lost it's energy and Desperados brought the noise.