Challenge: The New Leon launched at the 2012 Paris Motorshow where it garnered praise from industry professionals and the public alike. We needed to show off it's key features to customers online and at home.
Solution: An interactive DM allowing people to book a test drive direct from their doormat.
The new Leon's first-in-class LED highlights inspired a teaser video highlighting the cars key features which we released through social channels. The video then became part of an interactive piece of DM sent to potential Leon buyers; here it was accessible through Blippar functionality and acted as a direct link to book a test drive. Thus turning the physical brochure into a digital booking form.