Challenge: Sainsbury's Little Twists campaign shows how with the simple inclusion of one unexpected ingredient in your everyday dinner you can bring a little excitement to your midweek meals. Our challenge was to to bring Little Twists to life in digital.

Solution: Swipe-stoppingly beautiful food typography highlighting the key 'twist' ingredients stood out on people's newsfeeds and in online ads and sparked debate around  their own #LittleTwists.